Rating People 

  1. Design and UX skill: “What was your inspiration for this design?”  
  2. Ability to sell and communicate ideas: “Explain why you decided to have/not have an onboarding process.”
  3. Passion for the idea: “Rank these three features in order of importance…”  
  4. Knowledge of their customers: “How many user interviews did you do and how did it inform this product?”
  5. Competitive landscape knowledge: “Who else has tried this same thing and failed before?”   
  6. Ability to hire a team: “Who coded this? Where did you find them?”